Usage Policy
Guidelines for responsible use of Verify Now identity verification services and ethical data collection practices in compliance with South African law.
At Verify Now, we are committed to responsible identity verification practices that respect individual privacy rights while enabling secure business operations. This Usage Policy outlines the principles and requirements that govern how our customers and partners use our services to ensure ethical data handling and compliance with applicable laws.
Our Core Commitment
Every individual has the right to know how their personal information is being used. We require all customers to maintain transparency, document a valid lawful basis, obtain consent where legally required, and respect data subject rights throughout the verification process.
1. Verify Now Usage Principles
1.1 Transparency
Customers must clearly inform individuals about the identity verification process, including what information will be collected, how it will be used, and who will have access to it. Transparency builds trust and ensures compliance with POPIA.
- Clearly explain the verification process to users
- Provide accessible privacy notices in plain language
- Disclose data sharing practices with third parties
- Make contact information readily available for privacy inquiries
1.2 Prohibited Uses
The following uses of Verify Now services are strictly prohibited:
- Unlawful discrimination based on race, gender, religion, or other protected characteristics
- Surveillance or tracking without a proper lawful basis
- Processing personal information for purposes incompatible with the original collection purpose
- Circumventing individual privacy rights, lawful-basis requirements, or consent requirements where consent is required
- Building profiles for purposes beyond the stated verification need
- Reselling or redistributing verification data without authorisation
- Using services to facilitate fraud, identity theft, or other illegal activities
- Accessing government databases for purposes not authorised under applicable law
1.3 Responsible Data Handling
Our customers must handle personal information with the highest level of care and security. This includes implementing appropriate technical and organisational measures to protect against unauthorised access, loss, or misuse.
- Implement robust data security measures
- Limit access to personal information on a need-to-know basis
- Regularly review and update security practices
- Report data breaches promptly to affected individuals and authorities
1.4 Privacy by Design
Privacy considerations must be integrated into all verification processes from the outset. This means collecting only necessary information, minimising data retention, and providing individuals with meaningful control over their personal information.
- Collect only data necessary for the stated purpose
- Implement data minimisation practices
- Enable user control over personal information
- Design systems with privacy safeguards built-in
2. API, Team, and Multiple-Check Use
This Usage Policy applies equally to dashboard users, API users, organisations, teams, integrations, automated workflows, and customers who run multiple checks. A customer may not avoid its lawful-basis, notice, consent, audit, security, or purpose-limitation obligations by using an API key, bulk workflow, internal user account, or third-party integration.
2.1 API Keys and Integrations
- API keys must be kept confidential and used only from secure server-side systems.
- Each API request must be tied to a documented lawful purpose and permitted use case.
- Production retries must use idempotency where supported to prevent duplicate charges or duplicate processing.
- Customers must not expose API keys in client-side code, public repositories, browser apps, or mobile apps.
2.2 Companies Running Multiple Checks
- Customers must have an internal policy or workflow that defines who may run checks and for what purpose.
- Repeated, batch, or operational checks must be proportionate, purpose-specific, and limited to the data needed for the stated fraud-prevention, KYC, onboarding, compliance, or account-ownership purpose.
- Customers must keep evidence of the lawful basis, notice, consent where required, internal approval, or customer instruction that supports the checks.
- Customers may not use multiple checks to build unauthorised profiles, marketing lists, surveillance databases, or unrelated risk scores.
2.3 Audit Metadata
VerifyNow may retain audit metadata for API and dashboard checks, including request identifiers, user or API-key owner, report type, selected purpose, timestamps, credit usage, status, and lawful-basis or consent attestations. VerifyNow does not store full verification reports by default after delivery.
3. Lawful Basis, Notice, and Consent Where Required
Before using Verify Now services to collect or process personal information, customers must identify and document a valid lawful basis for each verification request. Consent is one possible lawful basis, but it is not the only one. Fraud detection and fraud prevention checks may be run under an applicable prescribed purpose, legal obligation, or legitimate interest where South African law permits it. Customers must obtain consent where consent is legally required for the selected check, data type, or use case.
2.1 Mandatory Disclosure
Individuals must be informed about the following before their personal information is collected or processed:
- The purpose of identity verification
- Types of documents and biometric data to be collected
- How personal information will be processed and stored
- Who will have access to the information
- Data retention periods
- Rights to access, correct, or delete personal information
- Contact details for privacy-related inquiries
2.2 Biometric Data Collection
Special care must be taken when collecting biometric data, including facial images and document scans. Users must be explicitly informed about:
- The requirement to provide a "live selfie" or photograph
- How facial recognition technology will be used
- Whether biometric templates will be stored or processed
- Security measures protecting biometric data
Important: Biometric data is considered special personal information under POPIA and requires additional safeguards, an applicable lawful basis, and consent or other authorisation where required by law.
2.3 Sample Notice and Consent Language
We recommend using clear, accessible language when giving notice and when obtaining consent for workflows where consent is required. Here are sample consent statements in English and Afrikaans:
English
"I consent to the collection and processing of my personal information, including my identity document and facial image, for the purpose of verifying my identity. I understand that this information will be processed by Verify Now and may be shared with [Customer Name] for [specific purpose]. I can withdraw this consent at any time by contacting [contact details]."
Afrikaans
"Ek stem in tot die versameling en verwerking van my persoonlike inligting, insluitend my identiteitsdokument en gesigbeeld, vir die doel om my identiteit te verifieer. Ek verstaan dat hierdie inligting deur Verify Now verwerk sal word en met [Kliënt Naam] gedeel kan word vir [spesifieke doel]. Ek kan hierdie toestemming te eniger tyd terugtrek deur [kontakbesonderhede] te kontak."
4. Adherence to Local Laws
3.1 South African Law Compliance
All customers operating in South Africa must comply with applicable local laws, including but not limited to:
- Protection of Personal Information Act (POPIA): Comprehensive data protection requirements
- Financial Intelligence Centre Act (FICA): KYC and AML compliance obligations
- Electronic Communications and Transactions Act (ECTA): Electronic document requirements
- Promotion of Access to Information Act (PAIA): Information access rights
- Consumer Protection Act (CPA): Consumer rights and fair business practices
3.2 Lawful Basis and Authority
Customers must ensure they have a valid lawful basis for each verification request:
- Consent: Freely given, specific, informed consent from the data subject
- Contractual necessity: Processing necessary to perform a contract with the data subject
- Legal obligation: Processing required to comply with a legal obligation (e.g., FICA)
- Legitimate interest: Processing necessary for legitimate business interests, balanced against data subject rights
- Fraud prevention prescribed purpose: Processing for fraud detection or fraud prevention where permitted by applicable law and source rules
Customers are responsible for documenting their lawful basis and must be able to demonstrate compliance upon request or audit.
3.3 International Operations
Customers operating across multiple jurisdictions must ensure compliance with all applicable data protection and privacy laws in each jurisdiction where they collect or process personal information.
- Research and comply with local data protection requirements
- Implement appropriate cross-border data transfer mechanisms
- Respect varying consent and notice requirements
- Maintain documentation of legal compliance efforts
3.4 Regulatory Cooperation
Customers must cooperate with regulatory authorities and law enforcement agencies as required by law, while maintaining appropriate protections for personal information.
5. Age Restrictions and Child Protection
4.1 Minimum Age Requirements
Verify Now services must not be used to collect or process personal information from individuals under the age of 18 without appropriate parental consent. Special protections apply to children's personal information.
Strict Requirement: Customers must implement age verification measures and obtain verifiable parental consent before processing any child's personal information.
4.2 Detection and Response
If customers discover that personal information has been collected from a minor without proper lawful basis or required parental consent, they must:
- Immediately notify Verify Now of the incident
- Cease all processing of the minor's personal information
- Securely delete the information unless retention is required by law
- Implement measures to prevent future incidents
- Report the incident to parents/guardians and relevant authorities as required
4.3 Parental Rights
Parents and guardians have enhanced rights regarding their children's personal information, including the right to access, correct, and request deletion of their child's information at any time.
6. Data Security and Incident Response
5.1 Security Requirements
Customers must implement appropriate technical and organisational measures to protect personal information processed through Verify Now services:
- Encryption of personal data in transit and at rest
- Access controls and authentication measures
- Regular security assessments and updates
- Staff training on data protection practices
- Incident response and breach notification procedures
5.2 Breach Notification
In the event of a personal data breach, customers must notify Verify Now within 24 hours and affected individuals without undue delay, in accordance with POPIA requirements. Verify Now commits to notifying customers of any breach affecting their data within 48 hours of confirmation.
7. Prohibited Uses
Verify Now services must not be used for the following purposes:
- Unlawful discrimination or bias against individuals
- Surveillance or tracking without proper legal basis
- Processing personal information for purposes incompatible with the original collection purpose
- Circumventing individual privacy rights, lawful-basis requirements, or consent requirements where consent is required
- Creating profiles for marketing purposes without explicit consent
- Sharing personal information with third parties without authorization
- Retaining personal information beyond necessary periods
8. Compliance Monitoring and Enforcement
7.1 Regular Audits
Verify Now reserves the right to conduct periodic audits of customer practices to ensure compliance with this Usage Policy and applicable data protection laws.
7.2 Violation Response
Violations of this Usage Policy may result in:
- Warning notices and required corrective action
- Suspension of services pending remediation
- Termination of customer relationship
- Reporting to relevant regulatory authorities
9. Contact Information
Questions About This Policy
Company: Urban Luxury Brands (Pty) Ltd trading as VerifyNow
Registration number: 2007/013732/07
Email: privacy@verifynow.co.za / hello@verifynow.co.za
Website: www.verifynow.co.za
Data Protection Officer: dpo@verifynow.co.za
Policy Effective Date
This Usage Policy is effective from May 26, 2026, and applies to all current and future use of Verify Now identity verification services. We encourage customers to review this policy regularly and contact us with any questions or concerns.